Digital marketing is a combination of science, data analysis, and creativity. As an expert in SEO, Google Ads, and Conversion Rate Optimization (CRO) with over 10 years of experience, I have successfully executed numerous projects in SEO optimization, digital advertising, website performance enhancement, and video marketing.
On this page, I showcase some of my key skills and achievements in digital marketing.
- Technical SEO and Website Speed Optimization
A crucial aspect of Technical SEO is optimizing website speed and performance. Page loading speed has a direct impact on Google rankings, user experience (UX), and conversion rates (CR).
Website Speed Analysis – Sarafrazan.com
To demonstrate my expertise, I conducted a speed test of my website using GTmetrix, and the results confirm an outstanding performance:
Test Results:
Overall Performance: 96%
Structure Score: 100%
Largest Contentful Paint (LCP): 1.1 seconds
otal Blocking Time (TBT): 1 millisecond
Cumulative Layout Shift (CLS): 0 (Best possible score)
- Performance Analysis with Google PageSpeed Insights
Google PageSpeed Insights is a key tool for analyzing user experience (UX) and technical SEO. Below are the test results for mobile and desktop versions:
Desktop Results:
Performance Score: 98
Accessibility: 92
Best Practices: 100
SEO: 92
Mobile Results:
Performance Score: 81
Accessibility: 92
Best Practices: 100
SEO: 100
Conclusion: The excellent scores indicate precise website optimization for both user experience and search engines.
- SEO Optimization and Performance Enhancement for MedPalTrip.com
The MedPalTrip.com website had several technical issues before optimization, including canonical tag errors, heading structure problems, improper meta tags, and slow loading speeds, all of which negatively impacted its Google ranking.
Initial Issues:
- Incorrect canonical tags leading to indexing issues.
- Unstructured headings (H1, H2, H3) affecting readability for search engines.
- Non-optimized meta tags, resulting in a low click-through rate (CTR).
- Slow website speed, impacting user experience and Core Web Vitals.
Implemented Improvements:
- Fixed canonical tags to resolve indexing problems.
- Rebuilt heading structures for improved readability and SEO.
- Optimized meta tags and descriptions to boost CTR.
- Increased site speed through image compression, CSS and JS optimization, and server enhancements.
Achieved Results:
- Significant ranking improvements (from page 3-7 to page 1 on Google).
- 5X increase in click-through rate (CTR).
- Organic traffic growth from 100 to 20000 monthly visitors.
- Conversion rate (CR) increased from 0.8% to 6%.
- Loading speed reduced by more than three times.
- My Experience with Google Ads and Campaign Optimization
As an expert in Google Ads, I have successfully designed and executed advertising campaigns for various businesses across different industries. My primary goal in these campaigns is to maximize Return on Investment (ROI), improve Conversion Rate (CR), and reduce Cost per Click (CPC).
Strategies for Optimizing Google Ads Campaigns
To achieve optimal results, I utilize advanced optimization strategies that include the following:
Keyword Analysis and Targeted Selection:
Using Google Keyword Planner and other analytical tools to identify targeted keywords with low competition and high conversion rates.Structured Campaign Setup:
Designing organized and consistent campaign structures, including thematic ad groups, text ads, and display ads.Quality Score Optimization:
Improving Quality Score through precise keyword matching, optimized landing pages, and enhanced Click-Through Rate (CTR).A/B Testing Utilization:
Conducting A/B testing to compare different ads and identify the most effective headlines and ad descriptions.Precise Budgeting and Bidding Strategies:
Implementing smart bidding strategies such as Target CPA and Target ROAS to maximize conversion rates.
Staying Updated with the Latest Google Ads Changes
I continuously keep myself updated with the latest changes and Google Ads algorithms and have obtained official Google Ads certifications to enhance my expertise and keep my skills up-to-date. This commitment to continuous learning enables me to create and execute creative and successful advertising campaigns.
- Landing Page Design for Higher Conversion Rates (CRO - Conversion Rate Optimization)
A well-optimized landing page must encourage users to take action (Call-to-Action). I design landing pages based on UX/UI principles, data-driven analysis, and A/B testing, turning visitors into paying customers.
Key Features of My Landing Page Designs:
- Data-driven structure based on user behavior analysis.
- Optimized loading speed for higher conversion rates (CR).
- Seamless integration with Google Ads and SEO campaigns.
Conclusion: My landing pages have significantly improved conversion rates and reduced advertising costs.
- Video Production and Motion Graphics for Digital Marketing
Video is one of the most powerful tools in digital marketing. I specialize in creating high-quality promotional videos and professional motion graphics for digital advertising campaigns and social media marketing.
Conclusion: These videos have successfully increased engagement rates, improved click-through rates (CTR), and boosted conversion rates.
- Continuously Expanding My SEO and Digital Marketing Knowledge
In the rapidly changing world of digital marketing, continuous learning is key to staying ahead. I am committed to keeping my knowledge up-to-date by staying informed about the latest trends and earning official certifications in Google Ads and SEO.
